THE PROBLEM

a healthy mix, the missing ingredient

As our founder was looking for healthier food options in Dubai, including snacks, she couldn’t believe no one was offering a good mix of different nutritious and tasty snack brands.

With the abundance of boxes available in the UAE – fruit and vegetable boxes, beauty and fashion boxes, cheese boxes, boxes with goodies for new moms... – she was amazed to find one missing piece - healthy snacks. It struck her as vital that there be an easier way to stock up on really healthy treats with minimal effort.

Thus began her journey into creating a box with just this purpose.

THE HERO

360-degree variety in lifestyle diet preferences

And so she got to work. She started reaching out to local makers and distributors, taking a nutrition course, and looking into different dietary needs or lifestyle preferences.

Today, we’re only covering a couple of them, but we’re well on the way! The Gluten Free, Under 200 Kcal, Vegan Friendly and Protein snack boxes are already here. Including a simply Healthy Mix box with all our favorites. The Keto box will be coming soon...stay tuned!